Client project

Designing the Good News

Opportunity

The General Conference of Seventh-day Adventists partnered with Andrews University Press to commission the Andrews Study Bible—an innovative and practical presentation of the Scriptures. We were asked to design the identity, cover treatment, dust jacket, and key supporting visuals. The Andrews Study Bible needed to maintain a visual relationship with Andrews University while establishing its own identity; be desirable within both Seventh-day Adventist and general Christian communities; and stand out as a unique offering among the many study Bibles currently available.

Establishing the visual relationship

Our exploration began with deconstructing the Andrews University identity to determine what essential elements were needed to establish a visual relationship between the two marks. Ultimately we determined that maintaining consistent typography and rotating the gothic arch symbol to create a shield shape accomplished this primary goal.

Creating the symbol

The Andrews Study Bible symbol represents rays of light eminating down from heaven, illuminating the truth, providing a depth to personal study of the scriptures.

Designing the dust jacket

A primary goal of this project was to ensure the Andrews Study Bible was visually differentiated from the vast array of study Bible options that are available. To accomplish this goal, we worked closely with Ullom Photo to create an original image, and we reduced the amount of information presented on the dust jacket to just the essentials.

Designing the leather cover

The leather version of the Andrews Study Bible is elegant and understated, featuring the symbol debossed on the cover.

Considering the interior

In addition to the Andrews Study Bible logo and cover, we also designed the presentation page and created a micro icon for use throughout the Bible to identity the linked reference system highlighting great themes of the Bible.

Extending the applications

We designed a series of practical items for Andrews University Press to extend the experience and create visibility for the Bible.

“Seven years ago, when Andrews University needed expert design help to brand the Andrews Study Bible, it was no surprise that the university’s in-house communication team turned to Mark Cook and his team at Thesis. Cook’s insightful, high quality service has become a hallmark of Andrews’ identity, as the Study Bible has become a compelling force in advancing the work of the Advent movement around the world—great design for the Good News.”

Ronald Knott
Director, Andrews University Press
publisher of the Andrews Study Bible

“Seven years ago, when Andrews University needed expert design help to brand the Andrews Study Bible, it was no surprise that the university’s in-house communication team turned to Mark Cook and his team. Cook’s insightful, high quality service has become a hallmark of Andrews’ identity, as the Study Bible has become a compelling force in advancing the work of the Advent movement around the world—great design for the Good News.”