Society of Adventist Communicators (SAC) is a professional organization for communicators working in and for the Seventh-day Adventist church.
The Society holds a yearly gathering filled with keynotes, workshops, performances, and networking sessions, aiming to facilitate cross-pollination of best-practices for church communication. The yearly convention connects people, ideas, and organizations, all with the goal of helping the church communicate the good news even more beautifully.
Types & Symbols was asked to develop the event identity for the 2017 convention, held in the city of Portland Oregon.
To lay a foundation for the design system, we began the project by working through a brand tone card-sorting exercise in which we evaluated, discussed, and sorted through hundreds of adjectives to arrive at a set of attributes that we wanted the design system to communicate. We arrived at the following set:
When explored along with this year’s theme—“Building Bridges”—the brand tone adjectives began to suggest a number of concepts. We began with rough sketches and simple illustrations of systems that could begin to communicate the brand attributes when paired with additional design elements like imagery, color, and patterns.
After refining and presenting the most successful concepts, the SAC board decided move forward with a concept that directly played on the theme for this year’s convention.
Inspired by the geometry of the Fremont bridge in Portland, Oregon, the convention identity primarily takes the form of a deconstructed bridge puzzle, inviting and empowering attendees to collaborate in building bridges, real and figurative, through engaging and dynamic visual treatments.
The Conflict BeautifulStudio initiative
Nicodemus SocietyClient project
Adventist Global IdentityClient project
Adventist WorldClient project
Sonscreen Film FestivalClient project
Your Story HourClient project
Society for Adventist CommunicatorsClient project
Hope TrendingClient project
Reach NepalClient project
Andrew University IdentityClient project
Union CollegeClient project
A Forum on State and Regional ConferencesClient project
Andrews Study BibleClient Project