Advent Collegiate

“We approached Types & Symbols before we launched, when all we had was a name and a vision. They surpassed all of my expectations, taking our team on a journey of discovery before delivering a stunning packet of assets. Types & Symbols created an identity that fit our needs at the beginning and has easily scaled with us as we’ve grown.”

—Stephen Erich

The Opportunity

Stephen Erich asked Types & Symbols to design a brand identity for Advent Collegiate, a campus ministry supporting Adventist college students in NYC. As the project developed, a major goal became to smartly capture the peculiar yet familiar nature of the community to be.

The Team
  • Stephen Erich

    Campus Chaplain

  • Alex España

    Director

Branding

Like most projects, we proposed a few different concepts, some borrowing from the visual language of academia (seals, shields, crests) and others hinting at the concept of community. The team landed on a crisp, modern monogram, supported by a punchy color palette and clean typography.

Tone

When Stephen reached out to us about this project, we were excited to learn the project had such a specific audience.

Often many our clients (being Adventist) think their project is for everyone, but through a series of branding exercises we help them narrow that down.

With Advent Collegiate though, they had a clearly defined audience going in: college students in NYC. We were able to arrive at a pretty specific brand approach that included the word “witty” as a key brand word, and focused on some clever copy that we riffed on with the team.

Applications

Deliverables

To support the team in building out future materials, we created guidelines and a toolkit—replete with witty descriptions of how to use the design elements—which the team has used to build out their website and social media presence.