Nicodemus Society

“Types & Symbols were fantastic to work with—they took us through a process and really helped us crystallize our identity into the logo and design. Highly recommend!”

Cintia Heidi

The Opportunity

The Nicodemus Society is a fellowship of Seventh-day Adventists committed to reaching the wealthy, worldly, and well-educated of society. We were approached to refresh the brand to resonate more with the intended audience, and also to define the journey that members would take through the organization.

The Team
  • David Kim
  • Cintia Heidi

The Symbol

The society takes it name from the story of Nicodemus, a wealth man who met Jesus under the dark of night out of concern for his reputation. He experienced a transformation, however, and after the crucifixion of Jesus, he was no longer afraid. From the book of John:

“Nicodemus, who had first come to Jesus at night, came now in broad daylight carrying a mixture of myrrh and aloes, about seventy-five pounds. They took Jesus’ body and, following the Jewish burial custom, wrapped it in linen with the spices. There was a garden near the place he was crucified, and in the garden a new tomb in which no one had yet been placed. So, because it was Sabbath preparation for the Jews and the tomb was convenient, they placed Jesus in it.”

–John 19:38-42

The symbol we designed for The Nicodemus Society takes it cues from the moonlight and the tomb, referencing the transformation that The Nicodemus Society hopes to be a part of.

Sample Materials

Deliverables included a range of applications from banners, business cards, letterheads, presentation decks, and a website.